Front End of Innovation Update 1 May 23 9:30
Our speakers this morning included Rene Mauborgne, one of the authors of Blue Ocean Strategy, who gave a great overview of the findings from her research which lead to the writing of the book, and used examples from Southwest Airlines and Yellow Tail wines to identify firms that had found new "blue oceans". She mentioned at the end of her discussion something that resonated with me, which was that most firms that had created new products or services for a blue ocean had not yet demonstrated that they could innovation repeatedly and sustainably, creating successive Blue Oceans. This resonates because we advocate innovation as a sustainable business process. Even firms that have found "blue oceans" have not yet built the systems and processes and tools to do so sustainably.
The next speaker was Claudia Kotchka from P&G who gave a great overview on the influence and impact of design on innovation. As a consumer packaged goods firm, we don't typically think of P&G as a leader in "design" but it's clear they are considering design more and more as part of the innovation process.
Later today we'll have a chance to hear from Clayton Christensen and then a series of breakouts by the practioners themselves and their experiences. I'll have another update later today.