Growth and Innovation Conference Day One
I'm attending the Growth and Innovation Conference in NYC February 1 and 2. I thought I'd summarized some of the topics and interesting ideas coming out of the conference. So far, the first day has been great.
The keynote speaker, Lorraine Segil, identified several barriers to collaboration across product development lifecycles which impede innovation:
- lack of transparency
- cultural misalignment
- fear of failure
- lack of senior management commitment
The second panel, including senior executives from Pitney Bowes, Motorola and CA, talked about customer driven innovation. Their conclusions:
- Voice of the customer is good, but not enough. Pitney Bowes uses customer-centric innovation, understanding the customer's problem, then applying their own technologies or determining what new capabilities are necessary.
- Partner with the best, innovate the rest. Motorola partners with Oakley for sunglasses with mobile technology, and other leaders in their field to extend mobile data.
- No more field of dreams, or 1000 points of light - innovation must be focused on customer needs
It's clear from the discussions and questions that there needs to be a method to define what we mean by innovation when people talk about it - disruptive innovation or incremental innovation; big company innovation or small company innovation; product innovation or service innovation; etc
Many speakers are talking more and more about idea "incubation" - the idea that an idea must be captured, and developed before it is examined.
The lunch speaker, a gentleman who had run two startups and worked in very innovative firms (LoudCloud and Opsware) said there are two emotions in innovation - euphoria and terror.
Something I thought was very interesting - J&J is starting an innovation team outside of the business units and tasking it with encouraging disruptive innovation and ignoring existing business models within J&J.
What really surprises me is how little discussion there is around service model, business process or other innovation beyond product innovation. Given that less than 20% of our economy is product based, and 80% is service based, there is still not much discussion on service model innovation.
The keynote speaker, Lorraine Segil, identified several barriers to collaboration across product development lifecycles which impede innovation:
- lack of transparency
- cultural misalignment
- fear of failure
- lack of senior management commitment
The second panel, including senior executives from Pitney Bowes, Motorola and CA, talked about customer driven innovation. Their conclusions:
- Voice of the customer is good, but not enough. Pitney Bowes uses customer-centric innovation, understanding the customer's problem, then applying their own technologies or determining what new capabilities are necessary.
- Partner with the best, innovate the rest. Motorola partners with Oakley for sunglasses with mobile technology, and other leaders in their field to extend mobile data.
- No more field of dreams, or 1000 points of light - innovation must be focused on customer needs
It's clear from the discussions and questions that there needs to be a method to define what we mean by innovation when people talk about it - disruptive innovation or incremental innovation; big company innovation or small company innovation; product innovation or service innovation; etc
Many speakers are talking more and more about idea "incubation" - the idea that an idea must be captured, and developed before it is examined.
The lunch speaker, a gentleman who had run two startups and worked in very innovative firms (LoudCloud and Opsware) said there are two emotions in innovation - euphoria and terror.
Something I thought was very interesting - J&J is starting an innovation team outside of the business units and tasking it with encouraging disruptive innovation and ignoring existing business models within J&J.
What really surprises me is how little discussion there is around service model, business process or other innovation beyond product innovation. Given that less than 20% of our economy is product based, and 80% is service based, there is still not much discussion on service model innovation.
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33 Comments:
It seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials, new fabrics, new uses for furniture.
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
Used. Case is a bit worn but contents in good condition.
t seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
t seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
t seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
it seems to me that these locations can strike out as innovation centers for the furniture industry, dreaming up new materials
I think people fear idea management and innovation because there's a significant number of ideas that simply won't plan out.......Nice statement.....keep posting
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I think that this post is one of the best that i have read in my life, congrats you did a great job,.
the difference between the content spammers and most corporate innovators is that the smaller
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
If growth is important to a firm, and if growth is dependent on offering existing products and services to new customers
innovation is very natural and happens in the "real world" as new plants and animals colonize new ecological niches.
I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect
We generally think most specifically about the risk associated with a new product introduction
I would be aware that as somebody who really doesn’t comment to blogs a lot (in actual fact, this may be my first put up), I don’t think the time period “lurker” is very flattering to a non-posting reader.
Thanks a lot for this time sharing of innovation about GROWTH AND INNOVATION CONFERENCE DAY ONE. This is really the best website about innovation i have ever read.
I look forward to another article. It would be nice to have, too.
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