Not just for R&D anymore
There used to be an advertisement for a breakfast food - the actual brand escapes me now - and the tag line went "Not just for breakfast anymore." In this way the manufacturer was trying to get new users and new customers, and encourage existing customers to use the product outside of just breakfast hours.
We should be doing the same thing with innovation. Innovation for a long time has been the responsibility of just a few people, probably R&D and product management. But is it realistic to think that only a few people in any organization possess all of the insights and good ideas? What about outside of the firm? Don't your customers, vendors and business partners - even competitors - have great ideas?
I wrote in a recent post that management should dictate the means for innovation, not the results, and what I meant was that management should not try to tell people what innovations are valuable or how to "do" innovation, but management should provide the tools and the culture to encourage innovation. And this encouragement should be open to those in traditional "innovative" roles like R&D, and also in every other part of the business. Good ideas are where you find them and where you encourage them. No one group has a lock on insight.
We should be doing the same thing with innovation. Innovation for a long time has been the responsibility of just a few people, probably R&D and product management. But is it realistic to think that only a few people in any organization possess all of the insights and good ideas? What about outside of the firm? Don't your customers, vendors and business partners - even competitors - have great ideas?
I wrote in a recent post that management should dictate the means for innovation, not the results, and what I meant was that management should not try to tell people what innovations are valuable or how to "do" innovation, but management should provide the tools and the culture to encourage innovation. And this encouragement should be open to those in traditional "innovative" roles like R&D, and also in every other part of the business. Good ideas are where you find them and where you encourage them. No one group has a lock on insight.
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32 Comments:
From my point of view the management team should indicate the areas for innovation.
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
i agree with you. i had similiar problem and i used what you ave taught and it worked like magic
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
From my point of view the management team should indicate the areas for innovation.
I think people fear idea management and innovation because there's a significant number of ideas that simply won't plan out.......Nice statement.....keep posting
I think people fear idea management and innovation because there's a significant number of ideas that simply won't plan out.......Nice statement.....keep posting
I think that this post is one of the best that i have read in my life, congrats you did a great job,.
the difference between the content spammers and most corporate innovators is that the smaller
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
If growth is important to a firm, and if growth is dependent on offering existing products and services to new customers
innovation is very natural and happens in the "real world" as new plants and animals colonize new ecological niches.
I would be aware that as somebody who really doesn’t comment to blogs a lot (in actual fact, this may be my first put up), I don’t think the time period “lurker” is very flattering to a non-posting reader.
Thanks a lot for this time sharing of innovation about NOT JUST FOR R & D ANYMORE. This is really the best website about innovation i have ever read.
I look forward to another article. It would be nice to have, too.
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