The TrendWatching report for August thinks maybe we're all a little jaded by all of this "innovation". Obviously innovation has a lot of value for many firms as they seek to increase organic growth, or just seek to find new ways to improve internal operations and processes.
What we find quite a bit is that there is a disconnect between the senior management team, who are standing on the sidelines loudly cheering for innovation, and the mid-level managers who are trying to convert the dictates of the senior management team into actual stuff people can do to create new value. That's why we've launched a new web seminar series on innovation.
Right now, many people are struggling with issues around innovation, especially:
- How to build a business case for innovation. After all, there still has to be a return.
- How to organize people and get started. Enough talk already - let's do something.
- What processes and tools are available. Let's not reinvent the wheel.
I'm sure there are other issues, but those topics are the ones we've chosen to offer as web seminars.
Our web seminar on Building a Business Case focuses on the differences between a "regular" business case and an innovation business case.
Our web seminar on Getting Started to Innovate looks at the challenges and tasks associated with starting an innovation initiative.
Our web seminar on Processes and Tools for innovation looks at some "off the shelf" processes and tools to help improve innovation.
All of these webinars are available at no charge and are offered at noon EST on the schedule noted on our registration page. These will last about 40 minutes and are meant to help senior managers and mid-level managers begin to define their innovation initiatives and start generating real value.