Most firms we speak to have ideas literally lying around on the floor. Ideas everywhere. It reminds me of the "Rime of the Ancient Mariner" - ideas everywhere but no way to organize or implement them.
This is quite honestly a very perplexing issue for me. If 85% of CEOs believe innovation is important, and a key driver for organic revenue and profit growth, and if we have ideas literally lying around the shop, why aren't there more processes and systems to manage these initiatives, products and ideas?
Think about this for a second - your CEO identifies an initiative as very important. His or her compatriots at other firms in the same industry agree and also place focus on the initiative. "Everyone" knows the raw material to fuel the initiative is simply lying around in the firm. Wouldn't you expect that someone, anyone would decide that a process or system to implement these great ideas would be very valuable?
Why are there so few idea management systems in existence? I can only think of a couple of reasons:
1. Innovation and idea management really aren't that important - all this dicussion is only lip service.
2. Innovation and idea management are important, but no one is quite sure how to implement systems and processes to support innovation.
3. Innovation and idea management are important, but no one believes a system or process will change anything.
I doubt that anyone thinks that innovation is not important. I think that generally people either don't believe that systems will improve idea management, or are just uncertain how systems or processes would impact them.
Even if all these arguments are true, wouldn't you expect more people to implement systems and processes to harvest the best ideas in any firm?