Innovation Cliff Notes
There's a press release from Sara Lee today that encapsulates all the expected challenges, issues and benefits of innovation. Clearly the Sara Lee people recognize that innovation is the key strategic initiative for the foreseeable future. You can read the press release here. In my mind, this press release and my comments below serve as the Executive Management Cliff Notes for Innovation. You can now skip the coursework.
There are a few things within the press release I want to point out specifically.
First, innovation is critical for long term success. Here's the first quote:
So, this is basically a Cliff Note's version of the rationale for innovation and the important things to do now.
There are a few things within the press release I want to point out specifically.
First, innovation is critical for long term success. Here's the first quote:
The move is also key to keeping Sara Lee competitive, analysts say, especially in the food industry, where companies are carving out high- and low-end niches, making it difficult for major foodmakers to thrive serving the same products to one mass, middle market.Second, your competitors are doing something so you may already be late to the game. Sara Lee reacted because Wrigley, Kraft and others have opened innovation labs and have invested in innovation as a differentiator, while Sara Lee :
"It really is what is going to make or break companies going forward. Line extensions, package modifications don't lead to much incremental value. Real breakthrough innovation is what is important," said Bob Goldin, vice president of Technomics Inc., a Chicago-based food research company.
"has had a reputation among analysts of skimping on research spending. While other food companies were investing in R&D facilities during the 1980s and 1990s, Sara Lee allocated little to the development of new products, they said."Third, hope is not a strategy. Innovation must be managed as a process for ongoing, sustainable new product introduction.
"Innovation is easier said than done. You have to put pretty significant resources behind it," Goldin said. "Companies that really manage their innovation business are going to be in a far better position."Fourth, there are real, tangible, measurable benefits from being great at innovation. Sara Lee expects increased sales and higher stock prices based on successful innovation.
Sara Lee executives say their R&D push is crucial to its reinvention of the company as an American food company. Executives hope the changes will lead to innovations, boost sales and ultimately move Sara Lee's stock priceFinally, what's really important about innovation is the end to end process and getting new products out the door quickly.
"What we have now is a real opportunity to go from an idea into a concept pretty quickly"
So, this is basically a Cliff Note's version of the rationale for innovation and the important things to do now.
![](https://resources.blogblog.com/img/icon18_edit_allbkg.gif)
34 Comments:
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think that this post is very good, i would like to read more information about this topic.
I think people fear idea management and innovation because there's a significant number of ideas that simply won't plan out.......Nice statement.....keep posting
this day I've been searching for information on various issues, this I found very good and I would like to congratulate you for your work.
I think that this post is one of the best that i have read in my life, congrats you did a great job,.
the difference between the content spammers and most corporate innovators is that the smaller
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
If growth is important to a firm, and if growth is dependent on offering existing products and services to new customers
innovation is very natural and happens in the "real world" as new plants and animals colonize new ecological niches.
I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect
We generally think most specifically about the risk associated with a new product introduction
I would be aware that as somebody who really doesn’t comment to blogs a lot (in actual fact, this may be my first put up), I don’t think the time period “lurker” is very flattering to a non-posting reader.
I think people fear idea management and innovation because there's a significant number of ideas that simply won't plan out.......Nice statement.....keep posting
this day I've been searching for information on various issues, this I found very good and I would like to congratulate you for your work.
I think that this post is one of the best that i have read in my life, congrats you did a great job,.
the difference between the content spammers and most corporate innovators is that the smaller
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything,
innovation is very natural and happens in the "real world" as new plants and animals colonize new ecological niches.
I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect
We generally think most specifically about the risk associated with a new product introduction
I would be aware that as somebody who really doesn’t comment to blogs a lot (in actual fact, this may be my first put up), I don’t think the time period “lurker” is very flattering to a non-posting reader.
Thanks a lot for this time sharing of innovation about INNOVATION CLIFF NOTES. This is really the best website about innovation i have ever read.
It always feels good to come back here. I love it... it's just nice to see a lot of insightful ideas..
Post a Comment
<< Home